A connected course guide
11,175 words of teaching, with 37 glossary terms and 14 sources in the complete guide.
Open the course wikiOnline · Self-paced · By Bow Tie Kreative
Sales funnel course
Make the next step clear, useful, and believable.
Learn to see a funnel through the decisions a customer needs to make. Map the journey, explain the offer, remove unnecessary friction, and make sure the experience still works after payment.
Included in both lifetime memberships. Already a member? Open this course.
10 visual lessonsWiki + PDF + workbook
- Lessons
- 10
- Course guide
- 34 pages
- Workbook
- 17 pages
- Glossary
- 37 terms
The idea, made clear
What is a sales funnel?
A sales funnel is a model of the steps people take toward a purchase or another business action. It helps identify questions, obstacles, and drop-offs. A useful funnel supports a decision with relevant information and a workable next step.
What you’ll learn to do
Map customer decisions before choosing funnel software.
Write a landing-page brief and a lead offer with a fair exchange.
Review form friction and answer the uncertainty behind objections.
Prioritize a journey repair and design a reliable post-purchase handoff.
Your learning path
Inside the 10 lessons
Each lesson connects a focused idea to practice and an explanation. Chapter links open the matching course wiki section. Sign in with course access to read the complete guide.
- Wiki chapter
Understand the decision
Choose the next step from the customer’s current situation.
- Wiki chapter
Remove one obstacle
Investigate friction and test a change without inventing a cause.
- Wiki chapter
Map the decisions behind a funnel
Describe customer states without assuming everyone follows a straight line.
- Wiki chapter
Write a landing-page brief
Connect the incoming promise with the page’s information and action.
- Wiki chapter
Make a lead offer worth the exchange
Explain the value and expectations of an optional signup.
- Wiki chapter
Reduce form friction without losing essentials
Separate required information from fields that merely seem useful.
- Wiki chapter
Answer the uncertainty behind an objection
Choose evidence that addresses a specific buying concern.
- Wiki chapter
Design the post-purchase handoff
Give customers the information needed to complete the service after payment.
- Wiki chapter
Locate a drop-off without inventing its cause
Calculate a stage rate and separate the observation from an explanation.
- Wiki chapter
Prioritize a journey improvement
Choose an improvement using evidence, effort, and operational risk.
A small decision. A useful connection.
Try the thinking for yourself.
Read the situation and pause before opening the explanation. You don’t need an account for this example.
Fictional teaching example. Your response is not recorded.
Question the missing bookings
A fictional consultancy gets landing-page visits but few bookings. The team wants a louder call to action. Visitors do not yet know the meeting length or whether it is a sales call. What needs attention?
Show the explanation
Resolve that uncertainty first. Clarify the meeting purpose, duration, preparation, and next steps. Then check the booking form. A louder button cannot establish that the offer fits the visitor.
Put the course to work
A customer decision map, landing-page brief, and one prioritized funnel improvement.
Keep the idea within reach
Read it. Check it. Apply it.
Your course resources are digital and included with membership. Move from a question to the wiki chapter, or take the PDF and workbook with you.
A guide you can keep nearby
A 34-page PDF brings the course together in one document, with linked sources to follow when you want more context.
Find the course PDFSpace to make it your own
A 17-page workbook helps you turn ideas into written decisions, check your assumptions, and plan what to try next.
Find the workbookSources to explore
Selected references from the course guide. Research supports particular ideas in context; it does not guarantee a marketing result or a learning outcome for every person.
- Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload
- Shining a Light on Dark Patterns
- Online Experimentation at Microsoft
- Pitfalls of Long-Term Online Controlled Experiments
Find the complete reference list in the course wiki sources.
Do I need a particular funnel platform?
No. The course focuses on customer decisions, page briefs, forms, and handoffs that can be applied across platforms. It does not include a software subscription or done-for-you funnel build.
Does the course include conversion optimization?
It covers identifying obstacles and prioritizing changes. You will also learn why a drop-off alone does not prove its cause, so a proposed change remains a hypothesis until it is evaluated.
What happens if I answer a practice question incorrectly?
You receive a teaching explanation and a worked example, with another opportunity to practice. Correct answers also lead to an explanation so you can understand the reason behind your choice.
Does access include every Program Reset course?
Yes. Both lifetime options include all 13 courses in this library, their wiki guides, PDFs, and workbooks. Community and the separate 200+ course vault are included in the Community & Vault bundle. Access lasts while the platform operates. See the access terms.
One membership. A connected library.
Learn this. Then connect the dots.
Sales funnel course is included in both Program Reset lifetime access options. Move between visual lessons, the linked wiki, PDF guides, and workbooks as your questions change.
Keep building your understanding.
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